The page takeover is what seals it. Here's another example for the Honda Insight. I don't watch broadcast much anymore getting pretty much all my content on the internet. I'm an advertiser's dream for this stuff. That page takeover. Wow.
Fun, huh? And speaking of colors. I am a big fan of OK Go's synchronized treadmill video. Here they play on kinetic motion to make something really interesting and fun. Trying to keep up with what's moving things forward is a challenge.